In a significant move, the International Olympic Committee (IOC) updated Rule 40 of the Olympic Statutes in June 2019, establishing Key Principles to guide athletes' participation in the Olympic Games. These principles clearly outline the guidelines for the involvement and benefit of participants in commercial activities related to the Games. Confirmed for the Paris 2024 Olympic Games, these principles remain unchanged since their introduction.
Rule 40, essential for maintaining the balance between athletes' commercial opportunities and the integrity of the Olympic Games, remains a priority for the IOC. The recent updates and confirmations reinforce the institution's ongoing commitment to providing a fair environment, allowing athletes to engage in ethical commercial activities while preserving the core values of the Olympic Movement.
The results of the comprehensive consultation carried out with athletes on Rule 40 have been released, revealing valuable information. These findings will now direct future efforts to raise awareness of the athlete advertising landscape ahead of the Paris 2024 Olympic Games. Stay tuned for upcoming actions aimed at disseminating these guidelines among athletes and the public, promoting a deeper understanding of the crucial role of athletes in the advertising landscape during the Olympic Games.
More information here: https://olympics.com/athlete365/rule-40/