The Let's Move 2025 campaign toolkit has already been published - click here or
on the image to access it. See also other useful information about this campaign
here.
It is currently available in English and will soon be published in French and Spanish,
Arabic, Italian, Japanese and Portuguese. It includes the following useful information:
- The long-term vision and strategy of the Let's Move initiative;
- Flexible campaign elements, messages and activation ideas adapted to the
Olympic Day and year-round involvement; - Updated look and feel with renewed templates and graphic resources;
- Guides and summaries on athlete involvement;
- Comprehensive asset library with easy access to digital materials.
This new phase of the Let's Move initiative will be officially launched on 9 June on the IOC's social and digital channels
. However, you can start activating at any time that suits your schedule. Whether it's a local event, a digital campaign or an ongoing initiative, all the tools you need will be at your fingertips.